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The New High Art of “Ad. Writing”

In 1921, the writing in advertisements was getting better than ever.

It looks as though the “renaissance of American literature” would come through the advertising columns of our great newspapers and the pages of our magazines. Today some of the best-written matter that is printed in America introduces a new shoe, a new automobile tire, a sale of clothing, a new alarm clock, a rubber heel, or life insurance. The strongest and most powerful pens compete to focus your attention on the advantages of investing your cash in a certain company or to rouse your imagination to the sticking and buying point in the matter of food and socks and sealing wax.

These days, not so much. Advertising has become immeasurably more visual in the past century, on everything from broadcast television to highway billboards. It’s also become immeasurably more “quick hit,” so you rarely if ever see advertisements with this much copy anymore:

Vintage Beauty and Hygiene Ads of the 1920s (Page 8) | Vintage advertisements, Old advertisements, 1920s ads

 

The New High Art of “Ad. Writing” (PDF)

Published: Sunday, August 7, 1921

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Written by Jesse

August 7th, 2021 at 11:21 am

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