From July 23, 1911
BUSINESS GIRLS’ NOONDAY DIVERSION: A Novel Amusement That Is Gaining in Popularity Downtown. (PDF)
Have you heard about the latest craze that all the business girls are doing on their lunchbreak? That’s right, they’re Ballroom Dancing.
“Gracious, May, you don’t want any ice cream; we haven’t time.”
“Yes, we have. I’ll eat it fast. It’s only 12:30. We can get in two waltzes and a two-step easy.”
This is what you are beginning to hear in downtown New York every noontime nowadays, wherever young, bright-faced “business girls” gather. For a new delight has been prepared for that energetic, youthful person. In the very heart of things, where girls in the middle of the day crowd the sidewalks as thick as roses in a rose garden, just where the jewelry, financial, insurance, and legal districts join, where now, it seems to the bystander, there are at the luncheon hour more feminine personalities than masculine, a ballroom has been provided in her behalf. She may dance, to the music of a capital orchestra, any time from 12 to 1:30.
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