From June 25, 1911
HOW TO CELEBRATE “A SAFE AND SANE FOURTH” — A SERIES OF CONTRASTS: The Sage Foundation Puts a Thrilling Drama of the Old-time Celebration in Moving Pictures. (PDF)
The Sage Foundation put together a movie explaining how to have fun on the Fourth of July without fireworks. Instead of lecturing about the dangers of fireworks, the movie is a “stirring drama” that still gets its message across.
Not always, when gay and frivolous youth flocks to the moving-picture show, can you say that it is going merely to pass an idle hour and watch some too-too thrilling drama of wild adventure. Sometimes the young people have their minds improved even as their pulses are stirred. And at any time now, if you happen to have inexpensive theatrical tastes and patronize the five and ten cent palaces, you are likely to see a fine new addition to the sort of thing the big firms advertise as educational drama, nothing less than a plea for a “safe and sane Fourth” staged in such fashion as to attract good folk who positively refuse to read circulars, pamphlets, or any pages of the magazines that aren’t fiction.
It is a good idea and well carried out. There is no prosy argument in favor of the abolition of the insidious cannon cracker and the fatal pin-wheel. There is a stirring drama of love and danger, with a moral attached so cleverly that the audience has swallowed it before the fact that they are being educated up to a new idea has come to cloud their enjoyment. It is an idea of the Sage foundation, and when last accounted for it was doing well over the whole moving-picture circuit.
The article goes on to describe the film. If you’re even thinking about playing with dangerous fireworks this year, you should really give the article a read.
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